For my ‘Addingford’ logo for my Redbox show, I resisted the temptation to echo the Addingford Steps location by drawing 3D lettering chiselled from stone, like a Charlton Heston epic from the 1950s but I did feel that I needed something blocky so I’ve gone for what’s called an Egyptian-style hand-drawn font – one with squared-off serifs – and I felt that it should be slightly condensed.
The vermillion (Winsor & Newton ink) is a nod towards the telephone box setting of the show and intended as a colour contrast with all the green in the artwork. It also picks out, more or less, the colour of Joby’s pullover.